MARKETING VIEW


  • Lessons from a PR/ guest blogging outreach campaign

    Over the 13 years that we have been in the online marketing business, we have evolved from being purely focused on SEO to be a content marketing company. This evolution is mainly the result of two key realisations: a) content is often the biggest contributor to SEO success b) good content presents the greatest chance of obtaining high-quality links, which still matter for SEO, while also improving overall human visibility.


  • SEO lessons from Google: Essentials for contemporary SEO SEO lessons from Google: Essentials for contemporary SEO

    Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one. Presented by Maile Ohye, Developer Programs Tech Lead at Google, the video is an addition to the search giant’s “Do you need a SEO” page.


  • Advertising on Google Adwords’ content network: opportunities abound Advertising on Google Adwords’ content network: opportunities abound

    Even though Google’s advertising network is well established, many brands and search marketers running pay-per-click (PPC) campaigns remain skeptical about the effectiveness of using this channel.

    One of the objections we keep hearing is that advertising on the content network (or ‘contextual’ network as many prefer to call it) may be fine for a ‘brand awareness’ campaign, but not so much for a “tangible, results-oriented campaign”.


  • Penguin 4.0: Implications for SEO professionals Penguin 4.0: Implications for SEO professionals

    Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016.  Unlike in the past, this latest release did not seem to have caused widespread ‘destruction’ of organic traffic or rankings for websites. In fact, there are a few other reasons too why this release of the Penguin algorithm should generally be viewed favorably by SEO pros and online marketers.

    Google-Penguin-update


  • How SEO professionals should respond to Google updates & announcements How SEO professionals should respond to Google updates & announcements

    Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of ‘major’ updates each year that sends the SEO world into a frenzy.

    google-algorithm-updates

NEWS & TRENDS


  • SEO Top 10 – Best SEO articles, April 1-15, 2019

    The SEO space has been abuzz with articles evaluating the impact of the March 12, 2019 core algorithm update. This particular algorithm update was reportedly much bigger than many other Google algorithm updates over the past several months. We’ve compiled our own list of the SEO Top 10 articles that have been published from around the world in the first fortnight of this month – which will hopefully give a clear picture of the most important happenings in the world of SEO.


  • Adobe 2016 Symposium foresees huge potential for digital marketing in India Adobe 2016 Symposium foresees huge potential for digital marketing in India

    At Adobe’s Symposium 2016, the company discussed about the huge potential for digital marketing in India and also highlighted about the growing gap between countries, industries and companies who have embraced the digital experience (at the core of their strategy) and those who lag.


  • Google testing card/box style interface on desktop & mobile search results?

    Google is continuing to test a card based user interface for its search results in newer geographies. This time, the new interface is being testing on both Desktop and Mobile SERPs

    The interface tests were first spotted on May 19 with desktop searches on Google Singapore. We brought this to the attention of some leading SEO blogs, including Search Engine Land, Search Engine Round Table & The SEM Post that reported the story in detail. Search results on Google India did not seem to be affected at the time – and for the next couple of days as well. However, today we have we have spotted similar tests being conducted on Google India search results pages. We’ve carried out these tests from Navi Mumbai, India and it is very likely that users in other parts of India may see very different result formats, considering the nature of such tests.


  • Sophisticated marketers allocate almost 46% to content marketing: report Sophisticated marketers allocate almost 46% to content marketing: report

    Content marketing can be defined as a strategic approach of marketing, which involves creation and distribution of valuable, relevant and consistent content in order to attract and retain a defined audience and to encourage profitable response from them. Most organizations have increasingly adopted content marketing in recent times, but only a few of them have been really effective at it. Some of the world’s best marketers know how important it is to have a documented content marketing strategy and an editorial mission statement. Frequent meetings with their team and experimentation with various tactics are some of the methods that top marketers adopt in order to ensure their content marketing success. We present some of the key takeaways of the 2016 B2B Content Marketing Benchmarks, Budgets and Trends report, published by MarketingProfs in association with the Content Marketing Institute:


  • E-mail marketing still important channel for B2B marketers: report E-mail marketing still important channel for B2B marketers: report

    Buying process in the B2B segment takes longer than in the usual B2C segment. The reasons for this are typically large investments, higher stakes, and the involvement of several decision makers in B2B marketing. Most B2B marketers have been using e-mail marketing for decades, but an astounding 53% of them continue to struggle with their low click-through rates. All this and more are part of a recent report released by Dun & Bradstreet NetProspex.

    The objective of this report is to understand the most challenging obstacles to the success of email marketing that B2B marketers have been encountering all this while. It also includes the insights given by many of the business, marketing, and sales professionals; most of whom are from the B2B marketing segment.