Search Engine Marketing

  • SEO Top 10 – Best SEO articles, April 1-15, 2019

    The SEO space has been abuzz with articles evaluating the impact of the March 12, 2019 core algorithm update. This particular algorithm update was reportedly much bigger than many other Google algorithm updates over the past several months. We've compiled our own list of the SEO Top 10 articles that have been published from around the world in the

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  • Lessons from a PR/ guest blogging outreach campaign

    Over the 13 years that we have been in the online marketing business, we have evolved from being purely focused on SEO to be a content marketing company. This evolution is mainly the result of two key realisations: a) content is often the biggest contributor to SEO success b) good content presents the greatest chance of obtaining high-quality links

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  • SEO lessons from Google: Essentials for contemporary SEO SEO lessons from Google: Essentials for contemporary SEO

    Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one. Presented by Maile Ohye, Developer Programs Tech Lead at Google, the video is an addition to the search giant’s “Do you need a SEO” page. In the 11-minute video (embedded below), Ohye provides companies looking for external SE

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  • Adobe 2016 Symposium foresees huge potential for digital marketing in India Adobe 2016 Symposium foresees huge potential for digital marketing in India

    At Adobe’s Symposium 2016, the company discussed about the huge potential for digital marketing in India and also highlighted about the growing gap between countries, industries and companies who have embraced the digital experience (at the core of their strategy) and those who lag. Over thousand business and marketing leaders attended the Sym

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  • 'Mobilegeddon', Google's 'mobile-friendly' algorithm hits several top sites ‘Mobilegeddon’, Google’s ‘mobile-friendly’ algorithm hits several top sites

    Google's much-talked about, and dreaded, mobile-friendly algorithm- now christened 'Mobilegeddon' by the SEO community- started rolling out on April 21, 2015. Unlike some of the other major algorithm updates, this one did not show any significant swings in the immediate aftermath of its roll-out. However, close to a week after its roll-out, several

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  • Customer-centric marketing, great user experience are key Customer-centric marketing, great user experience are key

    In the first part of a 2-part interview, Vaibhav Tamrakar of Plancessjee.com spoke about effective marketing strategies adopted by the company and the relative effectiveness of various channels vis-à-vis search engine marketing. He reiterates the importance of creating great content and delivering a high-quality user experience to attract and reta

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  • Content-driven strategy drives Plancessjee.com traffic acquisition Content-driven strategy drives Plancessjee.com traffic acquisition

    Plancessjee.com from Plancess Edusolutions specialises in providing online preparation for IIT JEE entrance examinations. In a little more than a year since the current version of the site was launched (in April 2014) and migrated from a different domain name, the site attracts over 450,000 sessions a month. Almost 70% of this traffic is via organi

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  • Facebook ends Bing search partnership

    Social media giant Facebook has put an end to its two-year partnership with Microsoft's Bing search engine as the provider for web search results on the social network. For the short term, Facebook is limiting search results to show content from within the network. According to reports, this is to enable Facebook to focus on enhancing its user expe

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  • Google Penguin 3.0 rolled out globally Google Penguin 3.0 rolled out globally

    If it is October, it must be time for one of the dreaded Google algorithm updates, or so it seems. Google's dreaded Penguin algorithm update has been reportedly rolled out on Friday, October 17. It is reported that this latest update affects about 1% of search queries globally. The last Penguin update was rolled out in the early part of October 2

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  • Yahoo Directory to be 'retired' end of 2014 Yahoo Directory to be ‘retired’ end of 2014

    The Yahoo Directory, one of the earliest and most reputed online directories, is being "put to death" by Yahoo by the end of this year, according to a post by Jay Rossiter, SVP, Cloud Platform Group at the company. The announcement was rather inconspicuous, considering that this directory was at the forefront of the evolution of the Internet and ho

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