Apollo Hospitals, one of the largest integrated hospital chains in India, is clearly making its mark on social media too. The group recently crossed 2 million ‘Likes’ on Facebook and leads in terms of Facebook presence among healthcare providers in India.

Social media agency Social Wavelength manages the Facebook activities for Apollo hospitals. The 2-million Likes’ mark has been achieved over a 2 year period and have included initiatives such as ‘Emergency 24×7 Mobile App’ and ‘Blood Connections’. The ‘Emergency 24×7 Mobile App’ helps to get in touch with near ones and locate hospitals, clinics, nursing homes, etc during an emergency and ‘Blood Connections’ is a platform to help people locate blood donors in an emergency with just a click of a button.

Active presence on various social media channels enables Apollo Hospitals to bring out the benefits of healthy living by attaining a better connection with its community who can drop-in queries and get prompt responses.