Mobile Marketing
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WhatsApp Integration – Why website builders should consider the option?
Mobile Internet users use WhatsApp instant messaging application more frequently than any other social networking app. WhatsApp is an instant messaging platform which allows users to send images, video and audio media messages as well as location using integrated mapping features. As of 2015, worldwide mobile phone internet users were 52.7 pe
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For an online business, does mobile-only make sense?
The question whether it makes sense for businesses to forget all about their web-presence and focus exclusively on reaching out and engaging their audience via a mobile app is getting asked increasingly. The rapidly growing mobile penetration, especially in a country like India where mobile penetration rate is much faster than that of desktop/ lapt
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‘Mobilegeddon’, Google’s ‘mobile-friendly’ algorithm hits several top sites
Google's much-talked about, and dreaded, mobile-friendly algorithm- now christened 'Mobilegeddon' by the SEO community- started rolling out on April 21, 2015. Unlike some of the other major algorithm updates, this one did not show any significant swings in the immediate aftermath of its roll-out. However, close to a week after its roll-out, several
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Customer-centric marketing, great user experience are key
In the first part of a 2-part interview, Vaibhav Tamrakar of Plancessjee.com spoke about effective marketing strategies adopted by the company and the relative effectiveness of various channels vis-à-vis search engine marketing. He reiterates the importance of creating great content and delivering a high-quality user experience to attract and reta
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Facebook Atlas ad serving platform relaunched, promises ‘people-based marketing’
Facebook has relaunched Atlas, an ad serving platform designed to help advertisers and digital media buyers to create, buy, measure and optimise their digital campaigns. The announcement from Atlas indicates that this is a complete rebuild of the original platform to address current marketing challenges such as "reaching people across devices and
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Twitter testing out ‘online shopping’ in the US
Micro-blogging service Twitter is now testing out a new way for its users- in the US, to start with- to buy products from merchants without leaving the Twitter interface. According to a blog post by Tarun Jain, Group Product Manager at Twitter, some tweets from the merchant partners participating in the test program will feature a "Buy" button that
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IAMAI to host 3rd Digital Marketing Conversations at Srinagar on June 29
The Internet & Mobile Association of India (IAMAI) is organising the 3rd Digital Marketing Conversations at Srinagar. The event is geared towards channeling discussions related to digital marketing trends and frameworks. It will also address the present online marketing challenges and solutions. Exclusively dedicated for senior and top level manage
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Cash On Apps gives mobile recharge to Indian users for installing apps
Cash On Apps, an Android app available on the Google Play store, lets people discover new apps and games while at the same time earn mobile credits for doing so. Credits earned by downloading applications can be redeemed as mobile recharge. The app is developed by Dot Com Infoway, a multinational information technology company providing mobile appl
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Vdopia bags accolades for mobile advertising at Mob-Ex Awards 2014
Vdopia Inc., a company specialising in online and mobile video advertising, received top accolades for its Audi A3 SB launch campaign 'Let us entertain you' at the 2nd Mob-Ex Awards, 2014 held in Singapore recently. The campaings won the Gold for 'Best In-app advertising' and Bronze for 'Best Mobile Advertising Solution'. Mob-Ex Awards recogni
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Komli Media introduces remarketing demand side platform
Komli Media has rolled out an enterprise-class Remarketing Demand Side Platform (RDSP) for digital marketers to improve conversions of website visitors to customers with full transparency and management of media costs, customer data, campaign strategies and performance analytics. The new solution strengthens the company's performance and social med
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