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NEWS & TRENDS

  • Adobe 2016 Symposium foresees huge potential for digital marketing in India Adobe 2016 Symposium foresees huge potential for digital marketing in India

    At Adobe’s Symposium 2016, the company discussed about the huge potential for digital marketing in India and also highlighted about the growing gap between countries, industries and companies who have embraced the digital experience (at the core of their strategy) and those who lag. Over thousand business and marketing leaders attended the Sym

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  • Google testing card/box style interface on desktop & mobile search results?

    Google is continuing to test a card based user interface for its search results in newer geographies. This time, the new interface is being testing on both Desktop and Mobile SERPs The interface tests were first spotted on May 19 with desktop searches on Google Singapore. We brought this to the attention of some leading SEO blogs, including Sear

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  • Sophisticated marketers allocate almost 46% to content marketing: report Sophisticated marketers allocate almost 46% to content marketing: report

    Content marketing can be defined as a strategic approach of marketing, which involves creation and distribution of valuable, relevant and consistent content in order to attract and retain a defined audience and to encourage profitable response from them. Most organizations have increasingly adopted content marketing in recent times, but only a few

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  • E-mail marketing still important channel for B2B marketers: report E-mail marketing still important channel for B2B marketers: report

    Buying process in the B2B segment takes longer than in the usual B2C segment. The reasons for this are typically large investments, higher stakes, and the involvement of several decision makers in B2B marketing. Most B2B marketers have been using e-mail marketing for decades, but an astounding 53% of them continue to struggle with their low click-t

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  • 'Mobilegeddon', Google's 'mobile-friendly' algorithm hits several top sites ‘Mobilegeddon’, Google’s ‘mobile-friendly’ algorithm hits several top sites

    Google's much-talked about, and dreaded, mobile-friendly algorithm- now christened 'Mobilegeddon' by the SEO community- started rolling out on April 21, 2015. Unlike some of the other major algorithm updates, this one did not show any significant swings in the immediate aftermath of its roll-out. However, close to a week after its roll-out, several

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  • Facebook ends Bing search partnership

    Social media giant Facebook has put an end to its two-year partnership with Microsoft's Bing search engine as the provider for web search results on the social network. For the short term, Facebook is limiting search results to show content from within the network. According to reports, this is to enable Facebook to focus on enhancing its user expe

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  • Google Penguin 3.0 rolled out globally Google Penguin 3.0 rolled out globally

    If it is October, it must be time for one of the dreaded Google algorithm updates, or so it seems. Google's dreaded Penguin algorithm update has been reportedly rolled out on Friday, October 17. It is reported that this latest update affects about 1% of search queries globally. The last Penguin update was rolled out in the early part of October 2

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  • Facebook Atlas ad serving platform relaunched, promises 'people-based marketing' Facebook Atlas ad serving platform relaunched, promises ‘people-based marketing’

    Facebook has relaunched Atlas, an ad serving platform designed to help advertisers and digital media buyers to create, buy, measure and optimise their digital campaigns. The announcement from Atlas indicates that this is a complete rebuild of the original platform to address current marketing challenges such as "reaching people across devices and

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  • Yahoo Directory to be 'retired' end of 2014 Yahoo Directory to be ‘retired’ end of 2014

    The Yahoo Directory, one of the earliest and most reputed online directories, is being "put to death" by Yahoo by the end of this year, according to a post by Jay Rossiter, SVP, Cloud Platform Group at the company. The announcement was rather inconspicuous, considering that this directory was at the forefront of the evolution of the Internet and ho

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  • New Google Panda update rolled out on September 25 New Google Panda update rolled out on September 25

    Google announced a new Panda update being progressively rolled out during the week, affecting results for about 3-5% of queries. The announcement was made by Pierre Far on Google+. The latest update, referred to as Panda 4.1 by sites like SearchEngineLand, comes about 4 months after the last Panda update that was rolled out around May 22. A

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