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MARKETING VIEW

  • SEO lessons from Google: Essentials for contemporary SEO SEO lessons from Google: Essentials for contemporary SEO

    Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one. Presented by Maile Ohye, Developer Programs Tech Lead at Google, the video is an addition to the search giant’s “Do you need a SEO” page. In the 11-minute video (embedded below), Ohye provides companies looking for external SE

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  • Advertising on Google Adwords’ content network: opportunities abound Advertising on Google Adwords’ content network: opportunities abound

    Even though Google’s advertising network is well established, many brands and search marketers running pay-per-click (PPC) campaigns remain skeptical about the effectiveness of using this channel. One of the objections we keep hearing is that advertising on the content network (or ‘contextual’ network as many prefer to call it) may be fine

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  • Penguin 4.0: Implications for SEO professionals Penguin 4.0: Implications for SEO professionals

    Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016.  Unlike in the past, this latest release did not seem to have caused widespread ‘destruction’ of organic traffic or rankings for websites. In fact, there are a few other reasons t

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  • How SEO professionals should respond to Google updates & announcements How SEO professionals should respond to Google updates & announcements

    Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of ‘major’ updates each year that sends the SEO world into a frenzy. In addition to these algorithm updates, which Google has become somewhat better at in terms of announcing

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  • WhatsApp Integration – Why website builders should consider the option? WhatsApp Integration – Why website builders should consider the option?

    Mobile Internet users use WhatsApp instant messaging application more frequently than any other social networking app.  WhatsApp is an instant messaging platform which allows users to send images, video and audio media messages as well as location using integrated mapping features. As of 2015, worldwide mobile phone internet users were 52.7 pe

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  • How to use slideshare for effective content marketing and lead generation How to use slideshare for effective content marketing and lead generation

    Slideshare makes an interesting B2B platform for marketers by allowing the users to share media files and slides. What makes slideshare popular? Figures talk for themselves for the popularity of slideshare • Slideshare is one of the top 150 sites on the web and is ahead of many popular sites like Reddit and MediaFire. • 50 million uni

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  • How to prevent ‘content fatigue’ in content marketing How to prevent ‘content fatigue’ in content marketing

    Content of every kind is everywhere you look – articles, blogs, videos, images, infographics, comic strips, memes. With so much information available at consumers' fingertips, the relentless battle for attention is forcing marketers to address the increasingly serious problem of "content fatigue”. Content marketers face a case of content overs

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  • Customer-centric marketing, great user experience are key Customer-centric marketing, great user experience are key

    In the first part of a 2-part interview, Vaibhav Tamrakar of Plancessjee.com spoke about effective marketing strategies adopted by the company and the relative effectiveness of various channels vis-à-vis search engine marketing. He reiterates the importance of creating great content and delivering a high-quality user experience to attract and reta

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  • Content-driven strategy drives Plancessjee.com traffic acquisition Content-driven strategy drives Plancessjee.com traffic acquisition

    Plancessjee.com from Plancess Edusolutions specialises in providing online preparation for IIT JEE entrance examinations. In a little more than a year since the current version of the site was launched (in April 2014) and migrated from a different domain name, the site attracts over 450,000 sessions a month. Almost 70% of this traffic is via organi

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  • Organic & paid search marketing: understanding intersection and implications Organic & paid search marketing: understanding intersection and implications

    We have often been asked by our search engine optimisation (SEO) clients on whether there would be any improvement in their ranking on natural search results if they did Pay Per Click (PPC) search advertising as well. Our response is that we have not seen large correlations in the case of clients for whom we manage both paid and organic search

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