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  • Customer-centric marketing, great user experience are key Customer-centric marketing, great user experience are key

    In the first part of a 2-part interview, Vaibhav Tamrakar of Plancessjee.com spoke about effective marketing strategies adopted by the company and the relative effectiveness of various channels vis-à-vis search engine marketing. He reiterates the importance of creating great content and delivering a high-quality user experience to attract and reta

  • Content-driven strategy drives Plancessjee.com traffic acquisition Content-driven strategy drives Plancessjee.com traffic acquisition

    Plancessjee.com from Plancess Edusolutions specialises in providing online preparation for IIT JEE entrance examinations. In a little more than a year since the current version of the site was launched (in April 2014) and migrated from a different domain name, the site attracts over 450,000 sessions a month. Almost 70% of this traffic is via organi

  • Facebook Atlas ad serving platform relaunched, promises 'people-based marketing' Facebook Atlas ad serving platform relaunched, promises ‘people-based marketing’

    Facebook has relaunched Atlas, an ad serving platform designed to help advertisers and digital media buyers to create, buy, measure and optimise their digital campaigns. The announcement from Atlas indicates that this is a complete rebuild of the original platform to address current marketing challenges such as "reaching people across devices and

  • IAMAI to host 3rd Digital Marketing Conversations at Srinagar on June 29

    The Internet & Mobile Association of India (IAMAI) is organising the 3rd Digital Marketing Conversations at Srinagar. The event is geared towards channeling discussions related to digital marketing trends and frameworks. It will also address the present online marketing challenges and solutions. Exclusively dedicated for senior and top level manage

  • Komli Media introduces remarketing demand side platform 

    Komli Media has rolled out an enterprise-class Remarketing Demand Side Platform (RDSP) for digital marketers to improve conversions of website visitors to customers with full transparency and management of media costs, customer data, campaign strategies and performance analytics. The new solution strengthens the company's performance and social med

  • Important updates to Google AdWords features

    In the world of online marketing- particularly, search engine marketing- can anybody afford to stay oblivious to Google AdWords? A number of modifications have been made to AdWords in recent times. These new AdWords features (announced from time-to-time) are primarily designed to help search engine marketers create successful advertising campaigns.

  • Social media & mobile ads 'disliked' by users! Social media & mobile ads ‘disliked’ by users!

    All along we have been led to believe of the (potential) power of mobile and social media advertising. Afterall, considering the reach of both mobile devices and social media, it is only logical to expect that advertising here will work. Yet, marketers need to be a bit cautious, if some recent studies reported by eMarketer are any indication.

  • Advertising online? How to compare website metrics before finalizing your online media plan

    One of the challenges a marketer faces when coming up with an online advertising media plan is getting a reasonably reliable set of traffic metrics of the prospective media outlets. There are three main problems I have encountered: a) Different publishers use different web analytics tools, and hence there is no common benchmark. b) Publ