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Interviews

  • Customer-centric marketing, great user experience are key Customer-centric marketing, great user experience are key

    In the first part of a 2-part interview, Vaibhav Tamrakar of Plancessjee.com spoke about effective marketing strategies adopted by the company and the relative effectiveness of various channels vis-à-vis search engine marketing. He reiterates the importance of creating great content and delivering a high-quality user experience to attract and reta

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  • Content-driven strategy drives Plancessjee.com traffic acquisition Content-driven strategy drives Plancessjee.com traffic acquisition

    Plancessjee.com from Plancess Edusolutions specialises in providing online preparation for IIT JEE entrance examinations. In a little more than a year since the current version of the site was launched (in April 2014) and migrated from a different domain name, the site attracts over 450,000 sessions a month. Almost 70% of this traffic is via organi

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  • For effective digital marketing, understand your own market well For effective digital marketing, understand your own market well

    Preeti Nirwal is a Vancouver-based Product Manager with a large cloud-solutions company. As a Product Manager, she plays an important role in formulating and overseeing execution of multi-channel digital marketing strategies for creating brand awareness as well as customer acquisition. Recently, NetMarketer asked her for her views on various facets

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  • Indian digital marketers should improve on execution: Michael Leander Indian digital marketers should improve on execution: Michael Leander

    Michael Leander is a much sought after marketing speaker and trainer, having delivered workshops/ training sessions on a wide range of marketing topics in over 40 countries. In this e-mail interview with NetMarketer.in, he shares his views on the current state of digital marketing in India, the opportunities and challenges for marketers and the key

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