Leading paint maker Asian Paints has awarded a SEO and analytics consulting mandate to SMG Convonix. The latter is the digital arm of Starcom Mediavest Group.

SMG Convonix’s mandate is to help Asian Paints increase its brand visibility and online traffic through search engine optimisation.

The agency will provide search engine optimisation and analytics consulting to Asian Paints to help increase its brand visibility, website traffic, and optimise business through online channels.

According to one of the top marketing executives at Asian Paints, the agency was awarded the mandate for demonstrating sound understanding of what consumers do online and how they could help make the company website the preferred destination for paint and decor.