On-call money advisor IndianMoney.com has launched an online Customer Relationship Management (CRM) platform for its associates that can be used by associates for free. The online CRM platform allows the associate to customize, choose and buy leads from IndianMoney.com.

The CRM platform also serves as an online tool to maintain records and database of the leads the associate receives. The associate can also update the history of his/her interactions with the leads, follow up dates and keep a record of the successful conversions made by him/her.

“We have developed this new CRM based on the feedback from our associates. Our associates used to tell us that not enough information about the leads could be delivered in the form of an SMS,” said the Founder & CEO of IndianMoney.com. “This new CRM platform not only makes sharing detailed information of the leads transferred to our associates easier, but also makes the process of buying leads from us fast and easy. It is also useful in maintaining the database of all the transactions and interactions with the leads,” he adds.