Komli Media introduces remarketing demand side platform 

Komli Media has rolled out an enterprise-class Remarketing Demand Side Platform (RDSP) for digital marketers to improve conversions of website visitors to customers with full transparency and management of media costs, customer data, campaign strategies and performance analytics. The new solution strengthens the company’s performance and social media advertising portfolio with an integrated platform to manage remarketing across display, mobile, and social.

According to a company release, the Remarketing DSP provides the self-serve benefits of a traditional DSP model together with the ROI and scale of remarketing. Key features include native dynamic creative optimization, advanced audience segmentation, and built-in performance optimization. Advertisers will have the flexibility to self-manage their campaigns using the platform or leverage Komli’s campaign management and optimization expertise.

Komli’s VP of Remarketing, Ashwin Puri says that remarketing will soon be one of the largest channels for digital performance advertising and therefore the medium required greater transparency and control for advertisers.