Manoj Aravindakshan
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SEO lessons from India’s disastrous cricket tour of England
If you are wondering what a cricket tour has to do with SEO, there’s quite a lot. As almost anyone with any understanding of the field will agree, one of the main aims of SEO is to attract relevant traffic to a website, typically by being at the top of the search results. Just as the Indian cricket team found out when they went on a seemingly und
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Key SEO lessons related to IP-based content delivery
A client we work with was embarking on a significant new initiative, which they wanted to be rolled out very selectively. Since they were particular that their audience in a particular country (let’s call it Market X) should be the only ones to see their new initiative, they decided to adopt IP-based content delivery. However, here was the ch
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