Mobile Marketing
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Will India step up to be the leader of the mobile Internet revolution?
According to leading management consultancy McKinsey, the number of Internet users in India is expected to jump five fold to about 450 million by 2015 from its current level of about 81 million. Digital consumption is also likely to increase to about US$9.5 billion. These are the projections in a recent McKinsey Quarterly article by Laxman Narasimh
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