Advertising on Google Adwords’ content network: opportunities abound
Even though Google’s advertising network is well established, many brands and search marketers running pay-per-click (PPC) campaigns remain skeptical about the effectiveness of using this channel.
One of the objections we keep hearing is that advertising on the content network (or ‘contextual’ network as many prefer to call it) may be fine for a ‘brand awareness’ campaign, but not so much for a “tangible, results-oriented campaign”. Continue reading “Advertising on Google Adwords’ content network: opportunities abound” »
Penguin 4.0: Implications for SEO professionals
Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016. Unlike in the past, this latest release did not seem to have caused widespread ‘destruction’ of organic traffic or rankings for websites. In fact, there are a few other reasons too why this release of the Penguin algorithm should generally be viewed favorably by SEO pros and online marketers.
How SEO professionals should respond to Google updates & announcements
Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of ‘major’ updates each year that sends the SEO world into a frenzy.
WhatsApp Integration – Why website builders should consider the option?
Mobile Internet users use WhatsApp instant messaging application more frequently than any other social networking app. WhatsApp is an instant messaging platform which allows users to send images, video and audio media messages as well as location using integrated mapping features. As of 2015, worldwide mobile phone internet users were 52.7 percent. In 2017, figures suggest that more than 63.4 percent of mobile phone users will access online content through mobile devices. Continue reading “WhatsApp Integration – Why website builders should consider the option?” »
How to use slideshare for effective content marketing and lead generation
Slideshare makes an interesting B2B platform for marketers by allowing the users to share media files and slides.
What makes slideshare popular?
Figures talk for themselves for the popularity of slideshare
• Slideshare is one of the top 150 sites on the web and is ahead of many popular sites like Reddit and MediaFire.
• 50 million unique visitors a month and a low bounce rate proves the uniqueness and relevance of the content Continue reading “How to use slideshare for effective content marketing and lead generation” »
NEWS & TRENDS
Adobe 2016 Symposium foresees huge potential for digital marketing in India
At Adobe’s Symposium 2016, the company discussed about the huge potential for digital marketing in India and also highlighted about the growing gap between countries, industries and companies who have embraced the digital experience (at the core of their strategy) and those who lag. Continue reading “Adobe 2016 Symposium foresees huge potential for digital marketing in India” »
Google testing card/box style interface on desktop & mobile search results?
Google is continuing to test a card based user interface for its search results in newer geographies. This time, the new interface is being testing on both Desktop and Mobile SERPs
The interface tests were first spotted on May 19 with desktop searches on Google Singapore. We brought this to the attention of some leading SEO blogs, including Search Engine Land, Search Engine Round Table & The SEM Post that reported the story in detail. Search results on Google India did not seem to be affected at the time – and for the next couple of days as well. However, today we have we have spotted similar tests being conducted on Google India search results pages. We’ve carried out these tests from Navi Mumbai, India and it is very likely that users in other parts of India may see very different result formats, considering the nature of such tests. Continue reading “Google testing card/box style interface on desktop & mobile search results?” »
Sophisticated marketers allocate almost 46% to content marketing: report
Content marketing can be defined as a strategic approach of marketing, which involves creation and distribution of valuable, relevant and consistent content in order to attract and retain a defined audience and to encourage profitable response from them. Most organizations have increasingly adopted content marketing in recent times, but only a few of them have been really effective at it. Some of the world’s best marketers know how important it is to have a documented content marketing strategy and an editorial mission statement. Frequent meetings with their team and experimentation with various tactics are some of the methods that top marketers adopt in order to ensure their content marketing success. We present some of the key takeaways of the 2016 B2B Content Marketing Benchmarks, Budgets and Trends report, published by MarketingProfs in association with the Content Marketing Institute: Continue reading “Sophisticated marketers allocate almost 46% to content marketing: report” »
E-mail marketing still important channel for B2B marketers: report
Buying process in the B2B segment takes longer than in the usual B2C segment. The reasons for this are typically large investments, higher stakes, and the involvement of several decision makers in B2B marketing. Most B2B marketers have been using e-mail marketing for decades, but an astounding 53% of them continue to struggle with their low click-through rates. All this and more are part of a recent report released by Dun & Bradstreet NetProspex.
The objective of this report is to understand the most challenging obstacles to the success of email marketing that B2B marketers have been encountering all this while. It also includes the insights given by many of the business, marketing, and sales professionals; most of whom are from the B2B marketing segment. Continue reading “E-mail marketing still important channel for B2B marketers: report” »
‘Mobilegeddon’, Google’s ‘mobile-friendly’ algorithm hits several top sites
Google’s much-talked about, and dreaded, mobile-friendly algorithm- now christened ‘Mobilegeddon’ by the SEO community- started rolling out on April 21, 2015. Unlike some of the other major algorithm updates, this one did not show any significant swings in the immediate aftermath of its roll-out. However, close to a week after its roll-out, several search ranking and visibility tracking tools are reporting that traffic to some of the world’s largest sites have been hit hard with this update. Continue reading “‘Mobilegeddon’, Google’s ‘mobile-friendly’ algorithm hits several top sites” »