Manoj Aravindakshan
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Lessons from a PR/ guest blogging outreach campaign
Over the 13 years that we have been in the online marketing business, we have evolved from being purely focused on SEO to be a content marketing company. This evolution is mainly the result of two key realisations: a) content is often the biggest contributor to SEO success b) good content presents the greatest chance of obtaining high-quality links
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SEO lessons from Google: Essentials for contemporary SEO
Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one. Presented by Maile Ohye, Developer Programs Tech Lead at Google, the video is an addition to the search giant’s “Do you need a SEO” page. In the 11-minute video (embedded below), Ohye provides companies looking for external SE
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Advertising on Google Adwords’ content network: opportunities abound
Even though Google’s advertising network is well established, many brands and search marketers running pay-per-click (PPC) campaigns remain skeptical about the effectiveness of using this channel. One of the objections we keep hearing is that advertising on the content network (or ‘contextual’ network as many prefer to call it) may be fine
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Penguin 4.0: Implications for SEO professionals
Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016. Unlike in the past, this latest release did not seem to have caused widespread ‘destruction’ of organic traffic or rankings for websites. In fact, there are a few other reasons t
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How SEO professionals should respond to Google updates & announcements
Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of ‘major’ updates each year that sends the SEO world into a frenzy. In addition to these algorithm updates, which Google has become somewhat better at in terms of announcing
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Organic & paid search marketing: understanding intersection and implications
We have often been asked by our search engine optimisation (SEO) clients on whether there would be any improvement in their ranking on natural search results if they did Pay Per Click (PPC) search advertising as well. Our response is that we have not seen large correlations in the case of clients for whom we manage both paid and organic search
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Key factors in SEO strategy planning in the changing search landscape
The year gone by seems to be one of the most tumultuous years in the Search Engine Optimisation (SEO) space, especially following the ‘Penguin 2.0’ update in May 2013. While algorithm updates are nothing new- Google claims to roll out over 500 updates in a year – and ‘Google Dance’ has been part of the SEO lexicon for years, I haven’t s
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Five effective local SEO and digital marketing tips for small businesses
If you run a small business and want to drive website traffic through organic search engine traffic, there are some simple steps you must take to ensure your SEO and online marketing efforts yield the desired results. As with so many aspects related to SEO, this is not rocket science; rather, common sense marketing methods tailored for the digital
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Should we apply Facebook’s country restriction feature for pages?
As many of you know, Facebook offers the capability to restrict visibility of a "Page" to a particular country. It may be useful for some social media marketers who want to strictly limit their page to be seen by visitors from a country. It can serve to cut out 'noise' and 'irrelevant' visitors. However, before using this feature, I'd like you to c
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SEO trends-2012 & beyond
As Panda has given way to Penguin and even mainstream business newspapers like The Wall Street Journal cover the “destruction” that Penguin has left in its wake since it walked over websites around April 24, let’s take stock of what all this means for the SEO industry. Some of the antidotes recommended for sites affected by Penguin sound e
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