MARKETING VIEW
-
Organic & paid search marketing: understanding intersection and implications
We have often been asked by our search engine optimisation (SEO) clients on whether there would be any improvement in their ranking on natural search results if they did Pay Per Click (PPC) search advertising as well. Our response is that we have not seen large correlations in the case of clients for whom we manage both paid and organic search
more -
For effective digital marketing, understand your own market well
Preeti Nirwal is a Vancouver-based Product Manager with a large cloud-solutions company. As a Product Manager, she plays an important role in formulating and overseeing execution of multi-channel digital marketing strategies for creating brand awareness as well as customer acquisition. Recently, NetMarketer asked her for her views on various facets
more -
Facebook’s organic reach decline: Implications and tips for social media marketers
That Facebook has tightened its reins with respect to reach of ‘organic’ ie. non- sponsored posts on company pages is now universally acknowledged by those closely following social media. The drastic drop in the number of “fans” who now see posts from a brand they have “Liked” in their news feed without support from paid spend has cause
more -
Key factors in SEO strategy planning in the changing search landscape
The year gone by seems to be one of the most tumultuous years in the Search Engine Optimisation (SEO) space, especially following the ‘Penguin 2.0’ update in May 2013. While algorithm updates are nothing new- Google claims to roll out over 500 updates in a year – and ‘Google Dance’ has been part of the SEO lexicon for years, I haven’t s
more -
Dos and Don’ts of Facebook Marketing
Social media is an integral marketing vehicle for businesses/brands of any size and shape. Let’s focus on getting our strategy right on Facebook, which is a particularly powerful channel for B2C marketers. Here are the dos and don’ts of Facebook marketing. 10 Dos Did you know facts? Knowledge sharing posts/blogs/YouTube videos etc. C
more -
Five effective local SEO and digital marketing tips for small businesses
If you run a small business and want to drive website traffic through organic search engine traffic, there are some simple steps you must take to ensure your SEO and online marketing efforts yield the desired results. As with so many aspects related to SEO, this is not rocket science; rather, common sense marketing methods tailored for the digital
more -
Indian digital marketers should improve on execution: Michael Leander
Michael Leander is a much sought after marketing speaker and trainer, having delivered workshops/ training sessions on a wide range of marketing topics in over 40 countries. In this e-mail interview with NetMarketer.in, he shares his views on the current state of digital marketing in India, the opportunities and challenges for marketers and the key
more -
2013 Social media trends for SMEs
Social media has grown leaps and bounds in the last few years. It has become a serious business with exhaustive research and studies going into this field. The impact of social media is tangible, with all the brands harnessing the power of online marketing to reach out to the consumers. Online marketing is the trend – it is instant, cost-effectiv
more -
SEO traffic- limitations on control over geographic origin of traffic
One of our clients is interested in getting leads only from some specific cities in India. They rely mainly on SEO for their lead generation with a small amount spent per month on pay-per-click advertising using Google AdWords. One of the regular feedback items we receive is that many of the inquiries they received are not relevant because they ha
more -
Important updates to Google AdWords features
In the world of online marketing- particularly, search engine marketing- can anybody afford to stay oblivious to Google AdWords? A number of modifications have been made to AdWords in recent times. These new AdWords features (announced from time-to-time) are primarily designed to help search engine marketers create successful advertising campaigns.
more