MARKETING VIEW
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SEO trends-2012 & beyond
As Panda has given way to Penguin and even mainstream business newspapers like The Wall Street Journal cover the “destruction” that Penguin has left in its wake since it walked over websites around April 24, let’s take stock of what all this means for the SEO industry. Some of the antidotes recommended for sites affected by Penguin sound e
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SEO lessons from India’s disastrous cricket tour of England
If you are wondering what a cricket tour has to do with SEO, there’s quite a lot. As almost anyone with any understanding of the field will agree, one of the main aims of SEO is to attract relevant traffic to a website, typically by being at the top of the search results. Just as the Indian cricket team found out when they went on a seemingly und
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Advertising online? How to compare website metrics before finalizing your online media plan
One of the challenges a marketer faces when coming up with an online advertising media plan is getting a reasonably reliable set of traffic metrics of the prospective media outlets. There are three main problems I have encountered: a) Different publishers use different web analytics tools, and hence there is no common benchmark. b) Publ
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The year of social and email
One trend stands out in 2010: The integration of email marketing and social media, says Martin Lieberman, Managing Editor of Constant Contact, in this article published in the Hints & Tips newsletter. He makes the point that social media is beyond buttons and lists a few best practices to adopt to acheive success with social media. When looki
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Key SEO lessons related to IP-based content delivery
A client we work with was embarking on a significant new initiative, which they wanted to be rolled out very selectively. Since they were particular that their audience in a particular country (let’s call it Market X) should be the only ones to see their new initiative, they decided to adopt IP-based content delivery. However, here was the ch
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