Social Media Marketing

  • Social media & mobile ads 'disliked' by users! Social media & mobile ads ‘disliked’ by users!

    All along we have been led to believe of the (potential) power of mobile and social media advertising. Afterall, considering the reach of both mobile devices and social media, it is only logical to expect that advertising here will work. Yet, marketers need to be a bit cautious, if some recent studies reported by eMarketer are any indication.

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  • Mark Zuckerberg is Time Person of the Year 2010

    "For connecting more than half a billion people and mapping the social relations among them; for creating a new system of exchanging information; and for changing how we all live our lives, Mark Elliot Zuckerberg is TIME's 2010 Person of the Year", so says the introduction to the announcement of Facebook's 26-year old founder being chosen as the Pe

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  • The year of social and email

    One trend stands out in 2010: The integration of email marketing and social media, says Martin Lieberman, Managing Editor of Constant Contact, in this article published in the Hints & Tips newsletter. He makes the point that social media is beyond buttons and lists a few best practices to adopt to acheive success with social media. When looki

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