Social Media Marketing
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Apollo Hospitals makes its mark on Facebook with over 2 million ‘fans’
Apollo Hospitals, one of the largest integrated hospital chains in India, is clearly making its mark on social media too. The group recently crossed 2 million 'Likes' on Facebook and leads in terms of Facebook presence among healthcare providers in India. Social media agency Social Wavelength manages the Facebook activities for Apollo hospita
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Komli Media introduces remarketing demand side platform
Komli Media has rolled out an enterprise-class Remarketing Demand Side Platform (RDSP) for digital marketers to improve conversions of website visitors to customers with full transparency and management of media costs, customer data, campaign strategies and performance analytics. The new solution strengthens the company's performance and social med
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How useful or effective is Facebook for B2B marketing?
This is a common question most B2B marketers as well as publishers of B2B media have to contend with: how relevant or effective is social media and in particular, Facebook, in marketing to a business audience? The answer is-- it depends on the objective of one's marketing efforts and the expectations of the outcome from such marketing. If the o
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Facebook allows businesses to run contests on Page Timelines
The Social- network giant, Facebook, has finally declared critical changes to its platform by making it more easygoing for businesses all across the globe to host competitions effectually and without much hassle. The supplementary bonus is that after the implementation, users are now allowed to participate in the competition by just commenting on t
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Social Media Week debuts in Mumbai from September 23 -27
Social Media Week (SMW) is a worldwide event that explores the social, economic and cultural impact of social media. This year, the most happening Social Media event is making its debut in India as the event unfolds in Mumbai from September 23 – 27, 2013. The event, which enters its fifth year in 2013, is a worldwide platform for people and organ
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Dos and Don’ts of Facebook Marketing
Social media is an integral marketing vehicle for businesses/brands of any size and shape. Let’s focus on getting our strategy right on Facebook, which is a particularly powerful channel for B2C marketers. Here are the dos and don’ts of Facebook marketing. 10 Dos Did you know facts? Knowledge sharing posts/blogs/YouTube videos etc. C
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E-mail marketing solutions provider VerticalResponse acquired by Deluxe Corporation
Vertical Response, the web-based online e-mail marketing solutions provider, has announced its acquisition by Deluxe Corporation, which provides a host of services for small businesses (SMBs). According to a blog post on the VerticalResponse.com website, the company is on the cusp of launching an enhanced e-mail marketing and social media pro
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How to build a successful social media marketing strategy: free virtual event
MarketingProfs.com is organising a free virtual conference on August 9, 2013, entitled: Digital Marketing World: Social Media Strategy. The focus of this virtual event will on how to use social media to engage customers, drive leads, and increase sales. The event aims to teach attendees the key factors in building a solid foundation for a successfu
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Should we apply Facebook’s country restriction feature for pages?
As many of you know, Facebook offers the capability to restrict visibility of a "Page" to a particular country. It may be useful for some social media marketers who want to strictly limit their page to be seen by visitors from a country. It can serve to cut out 'noise' and 'irrelevant' visitors. However, before using this feature, I'd like you to c
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Google India launches premier SME partner scheme for digital ads
Realizing the strong demand for digital ads from small and medium enterprises (SMEs), Google India has launched a premier SME Partner programme. The intent is to help Indian SMEs grow their businesses through digital ads. Specialized services will be offered to SMEs to help them improve their business. The Managing Director and Vice President o
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