Search Engine Marketing

  • Organic & paid search marketing: understanding intersection and implications Organic & paid search marketing: understanding intersection and implications

    We have often been asked by our search engine optimisation (SEO) clients on whether there would be any improvement in their ranking on natural search results if they did Pay Per Click (PPC) search advertising as well. Our response is that we have not seen large correlations in the case of clients for whom we manage both paid and organic search

    more
  • Google Adwords rolls-out call-out extensions

    Google Adwords, the most-used paid search advertising program in the world, has rolled out a call-out extensions feature, to add to the list of extension options that it already provides advertisers. The call-out extensions are additional text that advertisers can use to highlight and promote specific features about their product or service. The f

    more
  • Google kills Google Authorship

    On the auspicious Ganesh Chaturthi day of 2014, Google announced its decision to kill Google Authorship. The search engine giant made this announcement through a Google+ post by John Mueller, someone who was involved in the authorship experiment right from the beginning. What does the removal of Google Authorship mean for webmasters and SEO pro

    more
  • For effective digital marketing, understand your own market well For effective digital marketing, understand your own market well

    Preeti Nirwal is a Vancouver-based Product Manager with a large cloud-solutions company. As a Product Manager, she plays an important role in formulating and overseeing execution of multi-channel digital marketing strategies for creating brand awareness as well as customer acquisition. Recently, NetMarketer asked her for her views on various facets

    more
  • IAMAI to host 3rd Digital Marketing Conversations at Srinagar on June 29

    The Internet & Mobile Association of India (IAMAI) is organising the 3rd Digital Marketing Conversations at Srinagar. The event is geared towards channeling discussions related to digital marketing trends and frameworks. It will also address the present online marketing challenges and solutions. Exclusively dedicated for senior and top level manage

    more
  • Google Panda 4.0 update rocks SEO; affects web giants like eBay

    Google rolled out a new version of its Panda algorithm (supposedly, version 4.0) on May 20/21. This latest algorithm update has reportedly resulted in severely reducing the visibility in search results of several large global web properties including eBay.com and Ask.com (as reported by Searchmetrics.com). Statements from Google's head of web spam

    more
  • CII’s Digitize 2014 conference and expo to be held in Mumbai on 30 April, 2014

    What- CII’s Digitize 2014 Conference & Expo endeavor When- 30th April, 2014 Where- Taj Lands End, Ballroom, Bandstand Rd, Mt Mary, Bandra West, Mumbai. Time- 9:30 am- 5:45 pm Event website- http://ciidigitize.com/ CII’s Digitize is a one-day conference and expo exertion that will be held in Bandra, Mumbai, on the 30th of Apr

    more
  • Does posting content on Facebook benefit SEO?

    At this point in time, circa March 2014, no; there is no evidence of greater reach (Likes) or engagement on Facebook being helpful in boosting a website's search engine rankings. So, if you are thinking of using Facebook presence as another tactic to help drive more organic search engine traffic to your website, our advice would be to shelve that t

    more
  • Search Dynamics search marketing conference to be held in Navi Mumbai in June

    Search Dynamics is a new search engine marketing conference that will be held in Navi Mumbai on June 20, 2014. The event is exclusively focused on search marketing and will cover both organic search marketing (SEO) as well as paid search advertising. Targeted at search marketers from the agency-side as well as the client side, Search Dynamics i

    more
  • Indian SEO companies threatened as link building clean-up intensifies

    Google's anti-spam head Matt Cutts tweeted yesterday saying that the search engine has penalised a French link network Buzzea. The link network promptly announced its closure acknowledging the end of a "4-year adventure". Since the second half of last year, Google has publicly busted several link networks. What's more, Cutts has said that Google wi

    more

« Older Entries   Newer Entries »