SEO

  • Indian SEO companies threatened as link building clean-up intensifies

    Google's anti-spam head Matt Cutts tweeted yesterday saying that the search engine has penalised a French link network Buzzea. The link network promptly announced its closure acknowledging the end of a "4-year adventure". Since the second half of last year, Google has publicly busted several link networks. What's more, Cutts has said that Google wi

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  • Key factors in SEO strategy planning in the changing search landscape

    The year gone by seems to be one of the most tumultuous years in the Search Engine Optimisation (SEO) space, especially following the ‘Penguin 2.0’ update in May 2013. While algorithm updates are nothing new- Google claims to roll out over 500 updates in a year – and ‘Google Dance’ has been part of the SEO lexicon for years, I haven’t s

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  • Are press releases still useful for SEO?

    Based on our experience, the underlying (real) question is whether press releases are useful for link building. Our answer is: yes, press releases are effective and not just as a SEO tactic but as part of a much larger content/inbound marketing effort. Of course, with Google increasingly coming down on all kinds of links, the value of a link

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  • Asian Paints appoints agency for SEO and analytics consulting

    Leading paint maker Asian Paints has awarded a SEO and analytics consulting mandate to SMG Convonix. The latter is the digital arm of Starcom Mediavest Group. SMG Convonix's mandate is to help Asian Paints increase its brand visibility and online traffic through search engine optimisation. The agency will provide search engine optimisati

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  • Five effective local SEO and digital marketing tips for small businesses

    If you run a small business and want to drive website traffic through organic search engine traffic, there are some simple steps you must take to ensure your SEO and online marketing efforts yield the desired results. As with so many aspects related to SEO, this is not rocket science; rather, common sense marketing methods tailored for the digital

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  • Should we apply Facebook’s country restriction feature for pages?

    As many of you know, Facebook offers the capability to restrict visibility of a "Page" to a particular country. It may be useful for some social media marketers who want to strictly limit their page to be seen by visitors from a country. It can serve to cut out 'noise' and 'irrelevant' visitors. However, before using this feature, I'd like you to c

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  • SEO traffic- limitations on control over geographic origin of traffic

    One of our clients is interested in getting leads only from some specific cities in India. They rely mainly on SEO for their lead generation with a small amount spent per month on pay-per-click advertising using Google AdWords. One of the regular feedback items we receive is that many of the inquiries they received are not relevant because they ha

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  • SEO lessons from India’s disastrous cricket tour of England

    If you are wondering what a cricket tour has to do with SEO, there’s quite a lot. As almost anyone with any understanding of the field will agree, one of the main aims of SEO is to attract relevant traffic to a website, typically by being at the top of the search results. Just as the Indian cricket team found out when they went on a seemingly und

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  • Google’s “Panda” update rolled out globally, user feedback on sites used as a relevancy signal

    Google has rolled out its "Panda" algorithm update globally for all English language websites. This is one update that webmasters and SEO professionals will be very closely monitoring, particularly after the negative impact it had on traffic for a large number of sites when it was implemented in the US in late February. One of the important ann

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  • Key SEO lessons related to IP-based content delivery

    A client we work with was embarking on a significant new initiative, which they wanted to be rolled out very selectively. Since they were particular that their audience in a particular country (let’s call it Market X) should be the only ones to see their new initiative, they decided to adopt IP-based content delivery. However, here was the ch

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