Social Media Marketing
-
Your guide to measure Social Media ROI
What do you think is the most important parameter to measure your social media performance? Fans, followers, likes, retweet, video views, referral traffic from social media, so on and so forth. The problem today is the availability of the huge overload of metrics that makes it confusing to decide a common denominator to measure ROI. Today, let us l
more -
Customer-centric marketing, great user experience are key
In the first part of a 2-part interview, Vaibhav Tamrakar of Plancessjee.com spoke about effective marketing strategies adopted by the company and the relative effectiveness of various channels vis-à-vis search engine marketing. He reiterates the importance of creating great content and delivering a high-quality user experience to attract and reta
more -
Content-driven strategy drives Plancessjee.com traffic acquisition
Plancessjee.com from Plancess Edusolutions specialises in providing online preparation for IIT JEE entrance examinations. In a little more than a year since the current version of the site was launched (in April 2014) and migrated from a different domain name, the site attracts over 450,000 sessions a month. Almost 70% of this traffic is via organi
more -
Facebook ends Bing search partnership
Social media giant Facebook has put an end to its two-year partnership with Microsoft's Bing search engine as the provider for web search results on the social network. For the short term, Facebook is limiting search results to show content from within the network. According to reports, this is to enable Facebook to focus on enhancing its user expe
more -
Facebook Atlas ad serving platform relaunched, promises ‘people-based marketing’
Facebook has relaunched Atlas, an ad serving platform designed to help advertisers and digital media buyers to create, buy, measure and optimise their digital campaigns. The announcement from Atlas indicates that this is a complete rebuild of the original platform to address current marketing challenges such as "reaching people across devices and
more -
Twitter testing out ‘online shopping’ in the US
Micro-blogging service Twitter is now testing out a new way for its users- in the US, to start with- to buy products from merchants without leaving the Twitter interface. According to a blog post by Tarun Jain, Group Product Manager at Twitter, some tweets from the merchant partners participating in the test program will feature a "Buy" button that
more -
Facebook clamps down on click-bait
On August 25, Facebook announced that it has once again made changes to its news feed algorithm with the intention of clamping down on click-bait. Facebook's stated objective with the changes to its news-feed algorithm is that it aims to eliminate the prospect of spammy posts appearing on users' news feeds. Users will get shown more relevant posts
more -
For effective digital marketing, understand your own market well
Preeti Nirwal is a Vancouver-based Product Manager with a large cloud-solutions company. As a Product Manager, she plays an important role in formulating and overseeing execution of multi-channel digital marketing strategies for creating brand awareness as well as customer acquisition. Recently, NetMarketer asked her for her views on various facets
more -
Facebook’s organic reach decline: Implications and tips for social media marketers
That Facebook has tightened its reins with respect to reach of ‘organic’ ie. non- sponsored posts on company pages is now universally acknowledged by those closely following social media. The drastic drop in the number of “fans” who now see posts from a brand they have “Liked” in their news feed without support from paid spend has cause
more -
Does posting content on Facebook benefit SEO?
At this point in time, circa March 2014, no; there is no evidence of greater reach (Likes) or engagement on Facebook being helpful in boosting a website's search engine rankings. So, if you are thinking of using Facebook presence as another tactic to help drive more organic search engine traffic to your website, our advice would be to shelve that t
more