NEWS & TRENDS
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New Google Panda update rolled out on September 25
Google announced a new Panda update being progressively rolled out during the week, affecting results for about 3-5% of queries. The announcement was made by Pierre Far on Google+. The latest update, referred to as Panda 4.1 by sites like SearchEngineLand, comes about 4 months after the last Panda update that was rolled out around May 22. A
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Twitter testing out ‘online shopping’ in the US
Micro-blogging service Twitter is now testing out a new way for its users- in the US, to start with- to buy products from merchants without leaving the Twitter interface. According to a blog post by Tarun Jain, Group Product Manager at Twitter, some tweets from the merchant partners participating in the test program will feature a "Buy" button that
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Google Adwords rolls-out call-out extensions
Google Adwords, the most-used paid search advertising program in the world, has rolled out a call-out extensions feature, to add to the list of extension options that it already provides advertisers. The call-out extensions are additional text that advertisers can use to highlight and promote specific features about their product or service. The f
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Facebook clamps down on click-bait
On August 25, Facebook announced that it has once again made changes to its news feed algorithm with the intention of clamping down on click-bait. Facebook's stated objective with the changes to its news-feed algorithm is that it aims to eliminate the prospect of spammy posts appearing on users' news feeds. Users will get shown more relevant posts
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Google kills Google Authorship
On the auspicious Ganesh Chaturthi day of 2014, Google announced its decision to kill Google Authorship. The search engine giant made this announcement through a Google+ post by John Mueller, someone who was involved in the authorship experiment right from the beginning. What does the removal of Google Authorship mean for webmasters and SEO pro
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IAMAI to host 3rd Digital Marketing Conversations at Srinagar on June 29
The Internet & Mobile Association of India (IAMAI) is organising the 3rd Digital Marketing Conversations at Srinagar. The event is geared towards channeling discussions related to digital marketing trends and frameworks. It will also address the present online marketing challenges and solutions. Exclusively dedicated for senior and top level manage
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Cash On Apps gives mobile recharge to Indian users for installing apps
Cash On Apps, an Android app available on the Google Play store, lets people discover new apps and games while at the same time earn mobile credits for doing so. Credits earned by downloading applications can be redeemed as mobile recharge. The app is developed by Dot Com Infoway, a multinational information technology company providing mobile appl
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Google Panda 4.0 update rocks SEO; affects web giants like eBay
Google rolled out a new version of its Panda algorithm (supposedly, version 4.0) on May 20/21. This latest algorithm update has reportedly resulted in severely reducing the visibility in search results of several large global web properties including eBay.com and Ask.com (as reported by Searchmetrics.com). Statements from Google's head of web spam
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6th National Conference on Digital Commerce to be held in Delhi on May 29
The Internet & Mobile Association of India (IAMI) will organise the sixth edition of its National Conference on Digital Commerce at the Shangri-La's- Eros Hotel, New Delhi on Thursday, May 29, 2014. The one-day conference, which features a line-up of high-profile leaders from India's e-commerce and digital media space, aims to discuss the shift in
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Facebook’s organic reach decline: Implications and tips for social media marketers
That Facebook has tightened its reins with respect to reach of ‘organic’ ie. non- sponsored posts on company pages is now universally acknowledged by those closely following social media. The drastic drop in the number of “fans” who now see posts from a brand they have “Liked” in their news feed without support from paid spend has cause
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