NEWS & TRENDS
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Meet global marketing experts only at DMAI 2014 convention
Dynamicity is the name of the game in the marketing universe. The constant churning of the marketing insights and basics, presents challenges that are solvable only when expert minds come together. DMAI convention 2014 seeks to be a comprehensive platform that will bring together marketing gurus from across the globe. The event will be held at the
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Facebook allows businesses to run contests on Page Timelines
The Social- network giant, Facebook, has finally declared critical changes to its platform by making it more easygoing for businesses all across the globe to host competitions effectually and without much hassle. The supplementary bonus is that after the implementation, users are now allowed to participate in the competition by just commenting on t
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Social Media Week debuts in Mumbai from September 23 -27
Social Media Week (SMW) is a worldwide event that explores the social, economic and cultural impact of social media. This year, the most happening Social Media event is making its debut in India as the event unfolds in Mumbai from September 23 – 27, 2013. The event, which enters its fifth year in 2013, is a worldwide platform for people and organ
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HUL sets up digital media lab in Mumbai
One of India's top-spending advertisers, Hindustan Unilever (HUL) has set up a digital media lab in Mumbai, a move that highlights the company's increasing focus on digital media marketing. According to a report in The Economic Times, the new digital media lab will not be responsible for training the company's managers on digital media but wi
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iMedia Agency Summit to be held in Bali, Indonesia
The 6th Southeast Asian iMedia Agency Summit will be held on August 26-28, 2013 at the Conrad Bali in Bali, Indonesia. Leading executives from about 100 interactive agencies in the region are expected to participate at this event. The event gives attendees the opportunity to rub shoulders with the key interactive agency leaders and explore,
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E-mail marketing solutions provider VerticalResponse acquired by Deluxe Corporation
Vertical Response, the web-based online e-mail marketing solutions provider, has announced its acquisition by Deluxe Corporation, which provides a host of services for small businesses (SMBs). According to a blog post on the VerticalResponse.com website, the company is on the cusp of launching an enhanced e-mail marketing and social media pro
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How to build a successful social media marketing strategy: free virtual event
MarketingProfs.com is organising a free virtual conference on August 9, 2013, entitled: Digital Marketing World: Social Media Strategy. The focus of this virtual event will on how to use social media to engage customers, drive leads, and increase sales. The event aims to teach attendees the key factors in building a solid foundation for a successfu
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Asian Paints appoints agency for SEO and analytics consulting
Leading paint maker Asian Paints has awarded a SEO and analytics consulting mandate to SMG Convonix. The latter is the digital arm of Starcom Mediavest Group. SMG Convonix's mandate is to help Asian Paints increase its brand visibility and online traffic through search engine optimisation. The agency will provide search engine optimisati
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Digital marketers of online shopping sites welcome Google product listing ads
Search engine marketers in India using Google Adwords for SEM campaigns for online shopping sites will welcome the recent roll-out of Google Adwords' product listing ads. The introduction of this advertising format in India reflects the growth of the e-commerce landscape in the country. A popular feature of Google search results in other parts o
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Google India launches premier SME partner scheme for digital ads
Realizing the strong demand for digital ads from small and medium enterprises (SMEs), Google India has launched a premier SME Partner programme. The intent is to help Indian SMEs grow their businesses through digital ads. Specialized services will be offered to SMEs to help them improve their business. The Managing Director and Vice President o
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